UConn! UConn! UConn!

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We just completed work on this commercial for GO Media and their client the University of Connecticut Athletic Department. Starring head coach Randy Edsall, the spot showcases how important passionate fan support is for the success of the UConn football team.

Killer Minnow replaced the greenscreen used during the video shoot with a dynamic, moving background and then took still photographs and animated them to look like slow-motion film footage. We also added a few additional creative elements to tie into other work GO Media has done for UConn.

We're pretty excited about how the spot turned out. It will begin airing on local and regional television and cable this week. We'll be starting work on two additional spots starring basketball coaches Geno Auriemma and Jim Calhoun soon.

You can see the commercial below: